Anatomy of the Perfect Instagram Post

Captivating image

An image that creates a striking impression with a viewer will get you all the attention. While communicating with the audience about your product, you also showcase the lifestyle that comes with it. In essence, you are selling the life which your product/service is elevating.

Brand Personality and Visual Tone

Settling on a personality for your brand is extremely vital for efficient communication online. And a visual tone directs how to bring this to life through pictures and videos for your social feed.

Audience Friendly Language

Jargon is the last thing you should be using in your social media captions. The more your caption sounds like the way you talk, is better for your audience to understand. Keep it simple, easy to understand and give full context to your product.

Meaningful Content

Like Dave Gerhardt says, “Keep the copy choppy”. If you get your audience to read beyond the first line you have made it. And how do you do that? By keeping the first line short and crisp. After that, all you have to do is share content about your service or product that will be helpful to its user.

Join Challenges or create one of your own

Like Dave Gerhardt says, “Keep the copy choppy”. If you get your audience to read beyond the first line you have made it. And how do you do that? By keeping the first line short and crisp. After that, all you have to do is share content about your service or product that will be helpful to its user.

Clear call to action

You have spoken about your product. What now? Induce your audience to buy it. And that can happen only if you give them a clear direction on what to do next. Whether it is to visit your website or send a direct message to know more.

So the next time you are putting your post together, make sure you tick all these points. And then watch as you rack up those comments and shares.

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