How to use Reels for your brand
Instagram is a gift that keeps on giving. From giving us aesthetically curated feeds to ephemeral content, Instagram now has introduced 15 second video clip feature that rivals Tik Tok. From BTS shots to product demos, the Reels format is a new outlet that is fuelling everyone’s creativity. And as an audience, it has us hooked to all the new content.
But with yet another Instagram feature at play, are you wondering how you can use it for your brand? Here’s how you can start using Reels:
Informational content
Educate your audience about your brand and products. Start off with creating content that gives information that helps your audience know more about you, your brand values or vision. Go in depth into the journey of your growth, the story behind your product or service offering. Help them identify with you and why they should choose you over your competition.
View the reel here.
BTS content
Show your audience what happens behind the scenes of making something they use and love. It is a brilliant way to connect with them. From the team that makes the magic happen, to snippets of the manufacturing process, the more transparent you are with your users the more they trust and keep coming back for more, products and content!
View the reel here.
Product Videos
Talk to your audience about your products. These 15 second clips can help you showcase product features and how to use them. Break down ingredients, show DIY tips, productivity hacks, etc etc. Show them how using your product will make life easier.
View the reel here.
Grow your fanbase through the Explore tab
The best thing we like about Reels is you get the opportunity to be featured on the Explore tab. The possibility of being discovered by a new set of audience is rather high. Some say, being discovered on the explore tab is even better than trying to grow your engagement rate.
Join Challenges or create one of your own
The most fun use of the Reels feature, are the challenges. Whether you bring them over from Tik Tok or create your own, Tik Tok has shown everyone enjoys participating in one. With very easy to use features on Reels as well, getting people to follow your challenge is not hard. But making it fun and interesting definitely will be.
View the reel here.
Hope this post was helpful. Tag us in your reels so we can check them out!
Clear call to action
You have spoken about your product. What now? Induce your audience to buy it. And that can happen only if you give them a clear direction on what to do next. Whether it is to visit your website or send a direct message to know more.
So the next time you are putting your post together, make sure you tick all these points. And then watch as you rack up those comments and shares.
Elevate your career or bring your vision to life in our versatile studio. Connect with us now for exciting opportunities and space availability.
Elevate your career or bring your vision to life in our versatile studio. Connect with
us now for exciting opportunities and space availability.
