LinkedIn for Business

Create a page

If you have not already set up a page, go ahead a create a business page for your brand. Ensure you add even the smallest details about your brand so a visitor can get the full picture of what you do. Send out a company wide email blast, so your team members/employees can can follow the page and update it as their place of work.

Don’t stop there, share the update with your customers, vendors, industry peers. Add LinkedIn buttons to your website, app, email marketing collaterals etc.. so it’s easy for people to find you on LinkedIn.

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Strategy

Now that you are all setup, it is prudent to create a marketing strategy for LinkedIn. Whether you intend to create brand awareness, work on generating sales leads, hiring for business, social selling or all of the above, you need a plan.

Content

Once you have a content plan, ensure the following:

• Share only rich media, whether it is videos, high resolution images, presentations, blogs etc.
• Optimize your post for reach and context with the right caption and hashtags. Remember to click on “Notify Employees” so that they share brand content on their personal profiles to grab more eye balls.
• We would be remiss, if we didn’t mention the importance of finding the right time to post on LinkedIn.

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Targeting tools

The best feature that LinkedIn has to offer is their targeting tool. Whether it is for organic reach or for paid marketing, the tool allows you to define your target audience. Ranging from company size, industry, department, seniority to job function as well as age, gender, geography etc. Make use of this feature to ensure your content reaches the most relevant audience.

Analytics

Check on your post analytics as often as you can. This will help you understand how people find your page, what sections they interact with. You can also compare how your page is performing in in relation to your competitors. This gives you a peek into their engagement rate, how many posts they publish and their follower growth.

LinkedIn group and showcase page

To go the extra mile, you can create a LinkedIn group to engage with a community and create meaningful connections. You can also join relevant groups to stay in touch with global trends, spot influencers and connect with community leaders.

A showcase page on the other hand, is a way to show off a special initiative or engage a target community. These pages give LinkedIn members another way to follow you, even if they don’t follow your page.

This information should definitely get you started on your LinkedIn page. If you need more help, you can reach out to us on all our social channels.

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