Social Media Metrics Simplified

Reach metrics

Gives an insight about your audience and your potential audience, their size and growth rate.

CPM – Cost per Impression
The cost per 1000 ad impressions that your money has bought you. Impressions refer to how many times your post has been displayed to your audience.

Post reach
An estimated number of people who could see your content at least once during a given period of time.

Video Views
Literally the number of views your video has got.

Engagement metrics

Focuses on how people have interactions and show interest in your brand.

Average engagement rate
The percentage of your total audience that has engaged with your content in any way on a social channel per reporting period.

Conversation rate
The number of conversations going on per social media post. On Facebook, Google+, LinkedIn, Pinterest and Instagram, this will be comments. On Twitter, it’s replies.

Acquisition metrics

Give an insight into the experience your audience has interacting with your brand and the value you provide to them.

Click throughs The number of clicks on a link within a post.

Bounce rate The percentage of visitors who only looked at a single page of your site, bouncing back to the place they came from rather than exploring further.

Leads The number of potential sales contacts earned through social media.

Conversion metrics

Your ultimate goal, of making a sale after luring your audience onto your page!

Conversion rate The percentage of users who take a desired conversion action, found by dividing number of conversions by total traffic per period

Cost per conversionHow much a brand spends in order to attain a conversion.

Retention metrics

Beyond the usual metrics, these cover the customer’s journey once you have acquired them.

Brand evangelists: Number of customers your brand would consider evangelists based on their social media advocacy for you

Customer turnover rate/churn: A measure of the number of customers who leave over a specific period of time.