Sugar.Fit

When we took over the management of Sugar.Fit's social media, we identified and tackled a number of significant problems. The content previously lacked a relatable lifestyle element that could be effectively displayed on Instagram. The feed overused graphics and failed to convey the product's value. There was no uniformity in content or posting strategy, and there was no effort towards online reputation or community management. Acknowledging these shortcomings, we devised a strategy aimed at boosting online traffic and sales conversions