Sriracha

Client Type: Retainer

Location: Bangalore, India

Sriracha is a contemporary Pan-Asian restaurant that takes you on a delightful journey of the orient

Sriracha

Client Type: Retainer

Location: Bangalore, India

Sriracha is a contemporary Pan-Asian restaurant that takes you on a delightful journey of the orient

Key Problem

  • People did not know the restaurant even existed, specifically the brand in Indiranagar
  • Content posted was monotonous and had no proper objective
  • Lacked a brand tone and voice on all platforms
  • Engagement and impression rate on each post was very poor
  • Follower growth and quality was extremely poor

How we helped

Focussed on content to showcase the existence of the restaurant and hence brand awareness

Aggressively promoted the Indiranagar brand organically and through paid promotions

Created a Facebook and Instagram location tag for Sriracha Indiranagar

Carried out photoshoots at Sriracha Indiranagar to capture unique dishes and showcase them on social media

Created a Twitter account for a consistent brand voice

Posted interactive Instagram stories to increase engagement and encourage the audience to tag the page during their visits

Successfully increased followers and post impressions within the first week

Developed a detailed ad budget sheet to focus on ad spends on events and hence increased footfalls for the same

Gallery