The Serai Resorts

Client Type: Retainer

Location: Bangalore, India

The Inspired Resorts

The Serai Resorts

Client Type: Retainer

Location: Bangalore, India

The Inspired Resorts

Key Problem

  • Increase brand awareness and hence occupancy through a large scale social media contest – The Serai Shutterbug Contest
  • Increase participation and overall engagement for The Serai Shutterbug Contest
  • No brand consistency or tonality
  • Lacking creative social media campaigns
  • Did not make optimal use of Instagram stories and other new features

How we helped

Designed and executed The Serai Shutterbug Contest using a variety of content, influencers and interactive posts to increase overall awareness and hence participation

Encouraged participants further by running smaller campaigns on Instagram Stories which involved re-sharing their photos

Successfully increased brand awareness and traffic to the website within the first week on taking over The Serai Resorts Social Media

Executed a photoshoot for all 4 properties to depict a more exclusive and luxurious brand tone

Created a consistent tonality for all posts related to The Serai Shutterbug Contest

Personally messaged individuals on Instagram to partake in the contest

Successfully increased followers and post impressions within the first week

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