VAYA Home

Client Type: Retainer

Location: Bangalore, India

VAYA designs, curates and produces textiles for home drapery and upholstery.

VAYA Home

Client Type: Retainer

Location: Bangalore, India

VAYA designs, curates and produces textiles for home drapery and upholstery.

Key Problem

  • Required fresh social media content for Instagram, Facebook and Twitter
  • Needed a consistent strategy to showcase the brand personality on all platforms
  • Required ample photos and videos to demonstrate the products and offerings
  • Required proper call to actions on Facebook and Instagram to ensure conversions on the website and footfalls at the stores.

How we helped

Created unique social media pages for the brand on Instagram, Facebook, LinkedIn and Twitter. Additionally came up with a unique digital voice which was consistent on all social platforms.

Developed a minimal and luxe colour palette, typography and overall visual tones to fit the brand

Planned and executed monthly photo and video shoots showcasing final products in a home set-up as well as what goes on behind the scenes in the factory

Created unique and authentic content to reach the right target audience on all social platforms for maximum reach and awareness.

Planned and executed monthly campaigns including influencer marketing and co-brand collaborations

Gallery